How SEO Helped ApexCharts.js Become a Leading JavaScript Chart Library
Project Overview
Industry:
Programming & Data Visualization
Product:
JavaScript Chart Library
Website Name:
ApexCharts.js
Website:
Business Model:
Open-source (free to download and use)
ApexCharts.js is a powerful open-source JavaScript chart library designed to give developers access to dynamic, adaptable, and user-friendly charts. This concept was developed when a front-end developer made the decision to create a solid chart solution. Working together, the idea was to boost reach and generate organic visitors from across the globe on an SEO-friendly website. This case study discusses the SEO tactics implemented to achieve the results.
Challenges Before SEO Implementation
Low Organic Traffic: Poor search engine visibility
Low keyword ranking: No keyword optimization
Less backlinks: Less credible references from developer communities
Issues with Technical SEO: Slow loading speed, poor structure and response.
Unoptimized Technical SEO: Issues with site structure, speed, and responsiveness
Key Campaign Goals
Boost organic traffic and visibility.
Improve search engine rankings for high-intent keywords.
Improve downloads of the open-source chart library
Target audience worldwide without dependence on paid ads
Results & Performance (Google Analytics 2024)
849K
Total Users
825K
New Users
5m 19s
Average Engagement Time per Active User
2.3M
Organic Search Traffic
Results & Performance (Google Analytics 2024)
1.54M
Total Clicks
12.9M
Total Impressions
11.9%
Average CTR
20.1
Average Position
Keyword Ranking Achievements (Global)
| Keyword | Google Rank Position | Search Volume |
|---|---|---|
| Apex charts | 1 | 1.3K |
| React charts | 3 | 1.6K |
| Radial graph | 6 | 4.4K |
| Javascript charts | 6 | 1.9K |
| Y axis | 8 | 18.1K |
| react js graph | 4 | 720 |
| javascript graphs | 4 | 1.9K |
| js graphs | 8 | 1.8K |
| graph js | 5 | 2.9K |
| barchart | 9 | 49.5K |
| candlestick chart | 6 | 4.4K |
| scatter chart | 5 | 18.1 |
| xaxis | 7 | 9.9K |
| chart js | 9 | 8.1K |
Keyword
Google Rank Position
Search Volume
Apex charts
1
1.3K
React charts
3
1.6K
Radial graph
6
4.4K
Javascript charts
6
1.9K
Y axis
8
18.1K
react js graph
4
720
javascript graphs
4
1.9K
js graphs
8
1.8k
graph js
5
2.9k
barchart
9
49.5K
candlestick chart
6
4.4k
scatter chart
5
18.1
xaxis
7
9.9k
chart js
9
8.1K
Breaking Records: 980,300 Weekly Downloads for Our Open Source Chart Library
Insights & Achievements
SEO-Driven Growth: The right mix of technical SEO, content marketing, and link-building resulted in 2.3M organic visits.
Content Strategy Success: Blog posts, tutorials, and comparison articles helped rank for competitive search queries.
No Paid Ads: The entire growth was achieved organically.
Global Reach: The strategy ensured visibility across international markets.
Vision & Strategic Roadmap
Integrating more developer-focused guides to the content strategy.
Improving video tutorials to attract a wider audience.
Improving basic web vitals to enhance user experience
Conclusion
As per client’s expectation, we achieved global recognition by focusing solely on organic growth using keyword optimization, and high-quality content without using any paid advertisements. By using the power of SEO, ApexCharts.js transformed from a concept into a top open-source JavaScript chart library. Using SEO, we scaled open-source projects to reach developers across the globe.
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